As Vietnam rapidly develops into one of Southeast Asia's fastest-growing digital economies, Generation Z (Gen Z) emerges as a pivotal force in driving digital transformation and innovation. This study explores the critic...
This study examines the impact of stakeholder pressure, green competence, green innovation, and digital transformation on the operational performance of logistics businesses. A quantitative approach was adopted, utilizin...
This study employs an output-oriented Data Envelopment Analysis (DEA) approach to evaluate the operational efficiency of the offshore handline fishery in Khanh Hoa province during 2023/2024. Findings reveal that the aver...
Craft village tourism is an emerging form of tourism in Vietnam, offering numerous practical benefits. It diversifies tourism offerings, aids in the restoration and development of endangered craft villages, contributes t...
This study evaluates the impact of organizational support and employee well-being on job performance. An analysis of 259 observations reveals that organizational support has the most significant effect on employee perfor...
This study investigates the impact of electronic word of mouth (eWOM) on Gen Z's online purchase intentions on social platforms in the Mekong Delta region. Data was collected from 184 respondents across 13 provinces usin...
This study examines the factors influencing Generation Z's entrepreneurial intentions on digital platforms in the Mekong Delta. Data was collected from 220 Gen Z individuals across 13 provinces in the region using conven...
This study explores fundamental theoretical aspects of business performance analysis in enterprises and highlights its practical significance. The study is grounded in established theories of business performance analysi...
Automation and digital transformation are reshaping the accounting industry, offering both significant opportunities and challenges. Automation enhances efficiency, minimizes errors, improves transparency and security, a...
Consulting online reviews before shopping on e-commerce platforms has become an essential activity for consumers on the Internet due to its usefulness. Recognizing the importance of online reviews, many individuals and o...
This study evaluates the role of advertising value in attitude towards advertising on social networks. The study’s proposed research model is based on the theoretical foundation of advertising value and relevant work to...
Based on the theoretical frameworks of the Theory of Planned Behavior (TPB), the Theory of Reasoned Action (TRA), purchase intention, and related literature, this study examined the influence of social media influencers...
This study examines the concepts of sustainable development, sustainable business, and corporate social responsibility (CSR), highlighting their critical importance for modern businesses. It emphasizes how CSR and sustai...
This study examines the impact of foreign exchange rate fluctuations on the financial performance of export companies, focusing on key financial indicators such as profits, revenue, costs, and liquidity. It aims to asses...
Green credit in Vietnam was first introduced through Directive No. 03/CT-NHNN on March 24, 2015. Nearly a decade later, its implementation by credit institutions remains limited, with several challenges hindering signifi...
This study examines the development of a risk management framework within Vietnam’s commercial banking system, aligned with Basel II principles, with a focus on the Capital Adequacy Ratio (CAR), supervisory processes, an...
This study employs the XGBoost algorithm, enhanced through hyperparameter optimization with Optuna, to forecast the closing stock prices of CATL and develop effective trading strategies. The XGBoost model achieved superi...
This study examines the factors influencing the quality of financial statement information in small and medium enterprises (SMEs) utilizing accounting services in Ho Chi Minh City. The findings reveal that the qualificat...
