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As Vietnam rapidly develops into one of Southeast Asia's fastest-growing digital economies, Generation Z (Gen Z) emerges as a pivotal force in driving digital transformation and innovation. This study explores the critical role of Gen Z within Vietnam's digital economic ecosystem, examining the unique challenges they face and identifying opportunities to harness their potential. By analyzing these dynamics, the article proposes targeted strategies to empower and optimize Gen Z's contributions to

Published: January 24, 2025
doi:10.62831/202502002

Abstract

As Vietnam rapidly develops into one of Southeast Asia's fastest-growing digital economies, Generation Z (Gen Z) emerges as a pivotal force in driving digital transformation and innovation. This study explores the critical role of Gen Z within Vietnam's digital economic ecosystem, examining the unique challenges they face and identifying opportunities to harness their potential. By analyzing these dynamics, the article proposes targeted strategies to empower and optimize Gen Z's contributions to the digital economy in the context of a rapidly evolving technological landscape

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Section Kinh tế
Issue Industry and Trade Magazine - Scientific research results and technology applications No 2(1/2025)

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