Abstract
Craft village tourism is an emerging form of tourism in Vietnam, offering numerous practical benefits. It diversifies tourism offerings, aids in the restoration and development of endangered craft villages, contributes to the economic growth of households within and around craft villages, and promotes Vietnamese culture and regional identities. However, the development of craft village tourism faces significant challenges that must be addressed to ensure sustainable growth. This article analyzes these challenges and proposes targeted solutions to enhance the development of craft village tourism, maximizing its cultural and economic benefits
