Tạp chí Công Thương - Các kết quả nghiên cứu

Article detail

Article detail description

Home
Quản trị - Quản lý Issue:

Electronic Word-of-Mouth (eWOM): Exploring its impact on Gen Z’s online purchase intentions on social platforms in the Mekong Delta

Published: January 24, 2025
doi:10.62831/202502008

Abstract

This study investigates the impact of electronic word of mouth (eWOM) on Gen Z's online purchase intentions on social platforms in the Mekong Delta region. Data was collected from 184 respondents across 13 provinces using convenience sampling, and Structural Equation Modeling (SEM) was employed to analyze the relationships in the proposed model. The findings reveal that four factors - Information Credibility (IC), Information Adoption (IA), Needs for Information (NI), and Information Usefulness (IU) - positively influence the Acceptance of eWOM (AE), with Information Credibility (IC) having the most significant impact. Furthermore, the Acceptance of eWOM (AE) was found to positively affect online purchase intention.

References

1.
Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411–423.
DOI: doi.org/10.1037//0033-2909.103.3.411
2.
Cheung, C. M. K., & Thadani, D. R. (2012). The impact of electronic word-of-mouth communication: A literature analysis and integrative model. Decision Support Systems, 54(1), 461–470. https://doi.org/10.1016/j.dss.2012.06.008
DOI: doi.org/10.1016/j.dss.2012.06.008
3.
Erkan, I., & Evans, C. (2016). The Influence of eWOM in Social Media on Consumers’ Purchase intentions: an Extended Approach to Information Adoption. Computers in Human Behavior, 61(1), 47–55.
DOI: doi.org/10.1016/j.chb.2016.03.003
4.
Khan, S., Anwar, A., & Qabool, S. (2023). Evaluating the Impact of eWOM Adoption on Consumer Purchasing Intentions. International Journal of Social Sciences and Entrepreneurship (IJSSE), 3(1), 2790–7724.
5.
Le, D. V. (2023). The Impact of Electronic Word-of-mouth on Gen Z Consumers’ Online Purchase Intention in E-Commerce Platforms: A Case Study in the Mekong Delta. Migration Letters, 20(S6), 707–717.
6.
Ngo, T. T. A., Vuong, B. L., Le, M. D., Nguyen, T. T., Tran, M. M., & Nguyen, Q. K. (2024). The impact of eWOM information in social media on the online purchase intention of Generation Z. Cogent Business & Management, 11(1).
DOI: doi.org/10.1080/23311975.2024.2316933
7.
Sardar, A., Manzoor, A., Shaikh, K. A., & Ali, L. (2021). An Empirical Examination of the Impact of eWom Information on Young Consumers’ Online Purchase Intention: Mediating Role of eWom Information Adoption. SAGE Open, 11(4), 215824402110525. https://doi.org/10.1177/21582440211052547
DOI: doi.org/10.1177/21582440211052547
8.
Zhao, Y., Wang, L., Tang, H., & Zhang, Y. (2020). Electronic word-of-mouth and consumer purchase intentions in social e-commerce. Electronic Commerce Research and Applications, 41, 100980.
DOI: doi.org/10.1016/j.elerap.2020.100980

Files

PDF
Lượt xem3104
Trích dẫn9
Section Quản trị - Quản lý
Issue Industry and Trade Magazine - Scientific research results and technology applications No 2(1/2025)

Related articles section label

Related articles

Related articles category hint

More articles
Banner quảng cáo