Abstract
Automation and digital transformation are reshaping the accounting industry, offering both significant opportunities and challenges. Automation enhances efficiency, minimizes errors, improves transparency and security, and creates new career development pathways for accountants. However, businesses face challenges such as high investment costs, a lack of digital skills among employees, and information security risks. This paper examines the role of automation and digital transformation in accounting, analyzes the associated challenges, and proposes practical solutions to optimize their implementation for future success.