Bài viết phân tích thực trạng hoạt động marketing dịch vụ thẻ tại Chi nhánh Cần Thơ - Ngân hàng TMCP Bản Việt (BVBank Cần Thơ) theo mô hình 7Ps của marketing dịch vụ. Dữ liệu sơ cấp được thu thập thông qua khảo sát trực...
This study identifies and analyzes the strategic responses of major central banking systems to the geopolitical shock arising from the Iran conflict in 2026. Employing a qualitative research approach, the study synthesiz...
This study examines the impact of cash flow on the operating performance of non-financial firms listed on the Hanoi Stock Exchange (HNX) during the 2020–2024 period. The research dataset comprises 1,177 observations from...
This study examines the development of card payment services at the Joint Stock Commercial Bank for Foreign Trade of Vietnam (Vietcombank) - Mong Cai Branch during the 2023 - 2025 period. The analysis focuses on key aspe...
This study examines the relationship between capital account liberalization and Vietnam’s economic growth during the 2006–2019 period. It systematizes the theoretical foundations of foreign direct investment (FDI), forei...
This study analyzes the relationship between environmental, social, and governance (ESG) scores and firm value among companies listed on the Ho Chi Minh Stock Exchange (HoSE). The research sample comprises 74 companies i...
The Vietnamese stock market is a dynamic emerging market that remains highly susceptible to crowd psychology. This study updates the empirical evidence by measuring and identifying the presence of herding behavior in the...
This study examines the moderating role of financial reporting opacity in the relationship between credit growth and stock returns among Vietnamese commercial banks. Using data from 19 Vietnamese commercial banks over th...
This study examines the impact of Fintech development on the financing and investment decisions of listed companies in Vietnam, using a sample of 143 listed firms over the period 2010-2024 and applying generalized least...
This study examines the impact of tax costs on firm value in Vietnam using a sample of 814 listed non-financial companies over the 2016–2024 period, comprising 6,512 firm-year observations. Employing a correlated random...
This study proposes a 16-sided financial management matrix as a multidimensional analytical framework for identifying a firm’s strategic position and financial strength. By examining the interactions among four strategic...
This study examines the impact of financial distress on stock returns using a sample of 139 listed companies in Vietnam over the period 2009–2024 and applying a finite mixture model. The results indicate that financial d...
This study investigates the impact of intellectual capital on the financial performance of 180 non-financial firms listed on the Ho Chi Minh Stock Exchange (HOSE) over the period 2010–2024. Employing the Modified Value A...
This study examines the development trends of Smart ESG in the context of digital transformation and growing demands for sustainable development. The study clarifies the concepts of ESG and Smart ESG and analyzes the rol...
This study identifies the factors influencing individual customers’ satisfaction with credit service quality at Vietnam Prosperity Joint Stock Commercial Bank (VPBank) - Ho Chi Minh City Branch. The findings indicate tha...