Abstract
In the context of rapid digital economy expansion, e-commerce has emerged as a dominant shopping channel in Vietnam, particularly accelerated by the Covid-19 pandemic. The widespread use of the Internet and the proliferation of digital platforms have created favorable conditions for consumers to engage in online transactions. This study analyzes the current state of e-commerce development in Vietnam, highlights key challenges faced by consumers, and proposes solutions aimed at enhancing user experience, protecting consumer rights, and fostering sustainable growth of the e-commerce sector.
