Abstract
Against the backdrop of global supply chain restructuring and intensifying competition for international investment, foreign direct investment (FDI) enterprises continue to play a vital role in economic growth, export expansion, and job creation. This study develops an initial research model comprising six groups of factors: organizational reputation and employer branding, person–organization fit, compensation and benefits policies, organizational environment and culture, training and promotion opportunities, and social influence. Employing a quantitative survey approach, the research collects data from students at public universities in Ho Chi Minh City and applies modern statistical techniques to test the proposed hypotheses. The findings indicate that five of the six factors significantly influence students’ intention to work for FDI enterprises. Based on these results, the study offers managerial implications for strengthening the attractiveness of FDI enterprises to young human resources.
