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The role of advertising value in attitude towards to addvertising on social network

This study evaluates the role of advertising value in attitude towards advertising on social networks. The study’s proposed research model is based on the theoretical foundation of advertising value and relevant work to...

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DOI: 10.62831/202502017

Nguyễn Thị Hảo; Nguyễn Duy Thanh*

The role of influencers in online purchase intention of Gen Z

Based on the theoretical frameworks of the Theory of Planned Behavior (TPB), the Theory of Reasoned Action (TRA), purchase intention, and related literature, this study examined the influence of social media influencers...

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DOI: 10.62831/202502016

Võ Minh Hiếu; Nguyễn Duy Thanh*

Evaluating the impact of fresh porridge distribution channels on sustainable business at Saigon Food Joint Stock Company

Enhancing and optimizing the product distribution channel system is crucial for Saigon Food Joint Stock Company (SGF) to deliver high-quality goods and services that meet customer standards and expectations. This improve...

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Trần Thị Ngọc Lan; Nguyễn Thị Thu Trinh; Nguyễn Tuấn; Nguyễn Thế Ngọc Linh; Cao Thị Hoài

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The role of advertising value in attitude towards to addvertising on social network

The role of influencers in online purchase intention of Gen Z

Evaluating the impact of fresh porridge distribution channels on sustainable business at Saigon Food Joint Stock Company

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