A study on the destination brand love towards vietnamese destinations by assessing instagram’s images
Published: July 23, 2026
Abstract
Researchers have proven that when tourists have love for a destination brand, they will become generous in travel spending, actively interact on social networks related to this destination, and actively do word-of-mouth marketing, and they are expected to re-visit this destination. This study uses the image analysis method to assess the destination brand love of domestic and international tourists for Vietnamese destinations. Based on the study’s findings, some solutions are proposed to destination managers to improve the brand love of tourists towards Vietnamese destinations.
Keywords
destination brand lovehashtagdestination brand love topic
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