The relationship between market orientation and business performance: Empirical evidence from some SME’s in the Mekong Delta

This study is to determine the relationship between market orientation and the business performance of small and medium-sized enterprises (SMEs) in the Mekong Delta. The study finds out that the market orientation directly and positively affects the business performance of SMEs in the Mekong Delta. Based on the study’s findings, some solutions are proposed to help SMEs in the Mekong Delta in particular and in Vietnam in general better determine the size and chance for developing their businesses in the future, and strengthen their competitiveness to better respond to market changes in the digital era.