Factors affecting customer satisfaction with digital banking services at Vietnamese commercial banks

In the context of rapid digital transformation, digital banking services have become an increasingly important component of the operations and competitive strategies of Vietnamese commercial banks. Enhancing customer satisfaction with these services has emerged as a critical objective for improving service quality and sustaining long-term growth. This study investigates the key factors influencing customer satisfaction with digital banking services at commercial banks in Vietnam. By identifying the determinants of customer perceptions and expectations, the research provides valuable insights into how banks can refine their digital offerings and optimize the user experience. The findings contribute to the development of targeted strategies to improve service quality, increase customer satisfaction, and strengthen long-term customer loyalty in the digital banking environment