Developing a theoretical framework for analyzing factors affecting household purchase intention for organic vegetables in An Giang Province
Published: August 3, 2026
doi:10.62831/nckh.2026.350.v1
Abstract
This study develops a theoretical framework to analyze factors affecting household purchase intention for organic vegetables in An Giang Province. The research is conducted through a literature review of relevant theories and previous studies on organic food consumption. Based on theoretical foundations and prior studies, a research model is proposed including four factors influencing purchase intention: attitude, trust, subjective norms, and perceived price.
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