Improving Vietnam’s tourism development strategy in the process of regional economic integration

After nearly three decades of Doi Moi, Vietnam’s tourism industry has achieved substantial progress, although considerable potential and resources remain underutilized. This study analyzes the current development of Vietnam’s tourism industry and proposes measures to further improve the Vietnam Tourism Development Strategy to 2030 issued by the Government in 2020. Using the SWOT framework, the study evaluates the industry’s strengths, weaknesses, opportunities, and threats in the context of Vietnam’s continuing commitments within the ASEAN Economic Community. Based on the analysis, the study recommends improving tourism products and infrastructure, enhancing human resources, strengthening regional cooperation and destination competitiveness, promoting digital transformation, and ensuring sustainable resource use. These measures are intended to support stronger and more sustainable tourism development during regional economic integration.