Vietnam’s e-commerce industry: Current situation and development solutions

In recent years, e-commerce in Vietnam has experienced a rapid growth thanks to the investment in technology infrastructure, improvements of legal corridor, and significantly increasing awareness of businesses of doing e-commerce activities. However, e-commerce sales, especially online trading sales, is not commensurate with its potential as consumers are still hesitant and not ready to engage in e-commerce activities. The growth of Vietnam’s e-commerce sector is hindered by some major challenges such as consumer online shopping habits, consumer beliefs and online payment. This paper analyzes the current development of the e-commerce sector and proposes some solutions to promote Vietnam’s e-commerce industry.