Issue: Số 22 - Tháng 10 - 2022Tài chính - Ngân hàng - Bảo hiểm
Developing retail banking services of Vietnam International Commercial Joint Stock Bank (VIB) - Bien Hoa City Branch in the period from 2022 to 2030
Published: August 1, 2026
Abstract
Banks always pay attention to the development of banking services, especially in the context of globalization. In Bien Hoa city, Vietnam, commercial banks are in a fierce competition to retain their customers and increase their market share. This study proposes some solutions to help Vietnam International Commercial Joint Stock Bank (VIB) - Bien Hoa City Branch (VIB Bien Hoa) develop its retail banking services. The study analyzes and evaluates VIB Bien Hoa’s current retail banking services. The study also analyze the quality of the bank’s retail banking services through a survey of 327 customers of the bank.
Keywords
developmentretail banking servicesservice qualityVIB Bien Hoa
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