Supporting the development of collective trademarks for craft villages in Hanoi City

Collective trademark plays an important role for craft villages in increasing revenue and income for their members who produce and trade products bearing the craft village’s collective trademark. The collective trademark also increases the advantage competitiveness of the craft village’s members, prevents counterfeit and poor quality goods. Since 2019, Hanoi city has actively supported craft villages to register their collective trademarks. 32 craft villages registered their collective trademarks, including 20 craft villages that registered for the protection of collective trademark. Thanks to these efforts, craft villages in Hanoi have achieved positive production and trading results. This paper studies policies about the support for developing collective trademarks for craft villages and the impact of these policies on the development of collective trademarks for craft villages in Hanoi. Based on the paper’s findings, some solutions are proposed to strengthen supports for craft villages to register their collective trademarks in the coming time.