The role of e-commerce in the new normal in Vietnam

The COVID-19 pandemic has severely impacted many economic sectors in the world but it has brought great opportunities to the global e-commerce market as online shopping is the best way for people to purchase goods when lockdowns and strict social distancing measures were implemented. Consumers have switched gradually to online purchases as a result of the pandemic. Many experts believe that e-commerce will continue to thrive in future and it will become a driving force for Vietnam’s economic development. The growth of e-commerce sector is also viewed as an opportunity for Vietnamese enterprises to develop new business strategies to access modern distribution channels, expand their markets and recover after the COVID-19 pandemic. This paper presents the role of e-commerce in the new normal in Vietnam.