A study on the Low Touch Economy among consumers in Hanoi during the COVID-19 pandemic
Published: July 30, 2026
Abstract
This study proposes a research model and factors affecting the decision to use Low Touch Economy solutions. The study evaluates the risk perception, related legal issues and consumer readiness. The study’s results indicates that the safety, prevention of the COVID-19 pandemic and the replacement of the economy in the traditional form before and during the pandemic. Based on the study’s results, some recommendations are made to improve and develop the Low Touch Economy in Vietnam.
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