Enhancing Trade Promotion Activities of Vietnamese State Agencies for Exporting Seafood to the EU to 2025

Vietnam has approved a development strategy for the seafood industry and seafood exports through 2025. However, in recent years, seafood exports to major markets, particularly the European Union (EU), have encountered numerous challenges due to the COVID-19 pandemic, limited market information, constraints in aquaculture conditions, and issues such as antibiotic residues exceeding the permitted limits. These realities highlight the crucial role of state-led trade promotion activities in supporting seafood exports. This paper clarifies key issues relating to state trade promotion activities for Vietnamese seafood products in the EU market. It also proposes several solutions to strengthen these activities in order to enhance seafood exports to the EU through 2025.