Evaluating the satisfaction of customers with Agribank - Binh Thuan Province’s online payment services

In order to maintain a more stable development in the competitive internationalization trend, domestic banks in Vietnam need to actively improve their existing products and services as well as develop a variety of payment methods to bring greater convenience to their customers. This study is to evaluate the satisfaction of customers with the online payment services of Vietnam Bank for Agriculture and Rural Development (Agribank) in Binh Thuan province. This study’s results are expected to help the bank understand the factors affecting the satisfaction of customers with the bank’s online payment services. Based on the study’s findings, some strategies are proposed to help the bank improve the quality of its online payment services and enhance the satisfaction of its customers in the coming time.