Factors Affecting the Decision of Van Lang University's Economic Students to Use Vietcombank's Online Banking Services

The study analyzes the factors affecting the decision of students in the Faculty of Economics at Van Lang University to use the online banking services of the Joint Stock Commercial Bank for Foreign Trade of Vietnam (Vietcombank). A total of 200 students were randomly selected to participate in the survey using structured questionnaires. The findings indicate that reliability, usefulness, satisfaction, and subjective norms all have a positive influence on students' decisions to use Vietcombank's online banking services. Based on the findings, the study is expected to help Vietcombank develop appropriate solutions to retain existing student users and attract more university students to use its online banking services.