An overview on the competition in the e-commerce freight forwarding market in Vietnam

Vietnam's B2C e-commerce is growing rapidly thanks to the country’s young population, increase in the number of Internet and smartphone users. According to the Vietnam E-commerce and Digital Economy Agency, Vietnam's e-commerce market is expected to reach 23 billion USD by 2025. The number of online shoppers is expected to account about 55% of the country’s population with an average spending level of $600 per year. The rapid growth of e-commerce activities has also fueled the competition among e-commerce freight forwarders. According to a report by Allied Market Research, with a compound growth rate of 24.1% in the period 2022-2030, Vietnam's e-commerce forwarding market is forecasted to reach about 114,680 billion VND by 2030. This spurs the competition among enterprises providing e-commerce forwarding services, especially CEP enterprises (carrier, express and parcel). This paper presents the competitive correlation among the groups of enterprises providing e-commerce forwarding services and the groups of major service suppliers. The paper also analyzes the main competitive efforts of enterprises in the market.