Improving the competitiveness of small and medium-sized garment enterprises in Ha Nam: A case study of Phong Lan Co., Ltd

Competitiveness is an important factor to help businesses strengthen its market positions and grow. This study analyzes the basic contents of improving the competitiveness of small and medium-sized garment enterprises with the case study of Phong Lan Co., Ltd. The study also analyzes the competitiveness of Phong Lan Co., Ltd’s rivals. The three main contents of improving competitiveness are: environmental analysis and identification of the enterprises' competitors, identification of the basic factors that create the competitiveness of enterprises, and assessment of enterprise competitiveness. This study points out five limitations and proposes five implications for improving the competitiveness of small and medium-sized garment enterprises in Ha Nam province.