Academy of Journalism and Communication

This study analyzed the economic performance of Thua Thien Hue Province’s tourism industry during the period of 2015 - 2023. In this study, different research methods were used, including data synthesis, document analysis, and field surveys. The study found that the COVID-19 pandemic severely affected Thua Thien Hue Province’s tourism industry. However, despite some remaining limitations, the provincial tourism industry has shown signs of strong recovery in terms of revenue, tourist arrivals, and tourism products. Based on the study’s findings, the paper proposed solutions to enhance the economic performance of Thua Thien Hue Province’s tourism industry in the near future.