A study on the factors affecting the attitude of consumers towards the private label goods of Winmart in Ho Chi Minh City
Published: July 28, 2026
Abstract
This study explores the factors affecting the attitude of consumers towards the private label goods of Winmart. The study's results show that the factor of supermarket image has the greatest influence on consumers' attitudes towards Winmart's private label goods. It is followed by the factors of price, consumer innovation, and smart consumers. The study also finds that the factor of perceived risk has a negative effect on consumers' attitudes towards Winmart's private label goods, but it has the weakest impact.
Keywords
private labelWinmartconsumer attituderetailerHo Chi Minh City.
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