13. The Role of Data Science in the Digital Economy
Published: July 28, 2026
Abstract
This paper hightlights the role of data science and Big data in the digital age. Many
commerce and retail companies are paying a great attention to data analysis and digital
technologies. Data and digital technologies have been used by banks and telecommunication
companies to analyze data in order to reduce downtime and costs. Big data is considered a
catalyst for improving profitability of businesses through personalized customer service and
predictive analytics.
Keywords
Big datadigital economy
References
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Tukey, J. W. (1977). Exploratory Data Analysis. Addison-Wesley, New York.
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Franks, B. (2012). Taming the Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics. John Wiley & Sons, USA.
