Current situation and solutions for increasing the number of Credit cards at HD commercial joint stock bank - Hoan Kiem branch

The number of credit cards issued by HD Commercial Joint Stock Bank (HDBank) – Hoan Kiem Branch has shown an increasing trend during the 2021-2023 period. Additionally, the bank has diversifed its card lines, such as Visa, Master, JCB, and Family. This article analyzes the current situation of the credit card network development at HDBank – Hoan Kiem Branch, while also proposing solutions to expand the branch's credit card product market share to customers in the near future. These solutions include continuing policies to attract and diversify the customer base, from individuals to businesses, upgrading and diversifying credit card products and services to meet the diverse needs of customers, and strengthening advertising and marketing activities to enhance brand awareness and attract customers, etc.