Factors impacting the eco-innovation of agricultural cooperatives in Vietnam’s Northern mountainous provinces - Perspectives from the Theory of Planned Behavior
Published: July 28, 2026
Abstract
This study explored the factors impacting the eco-innovation of agricultural cooperatives in Vietnam’s northern mountainous provinces. The results showed that perceived ease of use and perceived usefulness have positive impacts on agricultural cooperatives’ attitudes towards eco-innovation. In addition, attitude and perceived behavioral control have positive impacts on the intention of agricultural cooperatives to adopt eco-innovation. Moreover, intention plays a mediating role in the relationship between attitude, perceived behavioral control, and adoption behavior of eco-innovative activities of cooperatives.
Keywords
eco-innovationagricultural cooperativesNorthern mountainous regionthe Theory of Planned Behavior (TPB).
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