Enhancing competitive advantages of Vietnamese food enterprises in the era of technological advancement

The Vietnamese food industry is undergoing significant transformation amid rapid technological advancement, presenting both substantial opportunities and challenges. To capitalize on these developments, businesses must clearly identify their industry-level and firm-specific competitive advantages, enabling timely adoption of appropriate technologies and the sustained strengthening of their market position. This study evaluates the current state of competitive advantage in the Vietnamese food industry, analyzes emerging challenges, and proposes directions to enhance competitiveness in the context of digital transformation and global integration.