Issue: Số 4 - Tháng 2 - 2025Tài chính - Ngân hàng - Bảo hiểm
The impact of online search trends on the performance and financial stability of Vietnamese commercial bank
Published: July 26, 2026
doi:10.62831/202504044
Abstract
This study examines the impact of online search trends on the performance and financial stability of Vietnamese commercial banks. Bank performance is measured using Return on Average Assets (ROAA) and Return on Average Equity (ROAE), while financial stability is assessed using the Z-score. Online search trends are quantified through the adjusted search volume index (ASVI) of each bank’s name on Google. The estimation results reveal a non-linear relationship between online search trends and both bank performance and financial stability, providing insights into the role of digital interest in the banking sector.
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