Managing public relation activities of the Vietnam National University of Agriculture

Public relations activities play an important role in supporting educational and training institutions to convey messages and popularize brands in society; receiving interaction and feedback to detect and handle arising problems; and contributing to enriching the reputation and brand of institutions. The Vietnam National University of Agriculture has carried out public relations activities in all aspects and has achieved some significant results. However, to further promote the effectiveness of public relations activities and meet the needs of society, it is necessary for the Vietnam National University of Agriculture to evaluate its public relations management. This study is to evaluate the current public relations management of the Vietnam National University of Agriculture and identify the factors affecting the university's public relations activities. Based on the study's findings, some solutions are proposed to help the Vietnam National University of Agriculture improve its public relations activities.