Using AI-based applications in marketing activities in the digital economy
Published: July 23, 2026
Abstract
Abstract: Artificial Intelligence (AI), one of the breakthrough technologies, has profoundly impacted many fields, including the marketing field. AI has brought both opportunities and challenges to marketers. This paper explores the role of AI in marketing activities in the digital economy, points out the benefits and challenges of using AI-based applications for businesses.
Moor, J. (2006). The Dartmouth College Artificial Intelligence Conference: The Next Fifty Years, AI Magazine, Vol. 27.
2.
Solis, Brian (2015). X: The Experience When Business Meets Design. John Wiley & Sons.
3.
Jarek, Krystyna, and Grzegorz Mazurek (2019). “Marketing and Artificial Intelligence”. Central European Business Review, 8(2).
4.
Jordan Turner (2023). What Will Marketing Focus on in 2023? https://www.gartner.com/en/articles/what-will-marketing-focus-on-in-2023
5.
Tô Hoài Nam. (2023). AI Marketing là gì? Trí tuệ nhân tạo tác động marketing như thế nào? Truy cập tại: https://lptech.asia/kien-thuc/ai-marketing-la-gi-tri-tue-nhan-tao-tac-dong-marketing-nhu-the-nao
