A Theoretical Review and a Proposed Research Model on Responsible Tourism Intentions and Behavior of Vietnamese Tourists
Published: July 23, 2026
Abstract
Responsible tourism is one approach to helping limit the negative social, environmental, and economic impacts of tourism activities on destinations. This study develops a theoretical framework for exploring the responsible tourism intentions and behaviors of Vietnamese tourists. Based on the study’s findings and related theories such as the Theory of Planned Behavior and the standard trigger model, a research model is proposed to analyze the responsible tourism intention and behavior of Vietnamese tourists. This study develops eight hypotheses leading to responsible tourism intentions and behaviors of Vietnamese tourists
Keywords
responsible tourismthe Theory of Planned Behaviorstandard trigger modelresearch model of tourist perception and behaviorVietnam
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