Solutions for improving the work motivation of Khanh Hoi Tobacco Factory’s employees

This study analyzes the current situation of human resources and determines the factors affecting the work motivation of Khanh Hoi Tobacco Factory’s employees. In this study, the secondary data is collected from the factory and the primary data is collected from 200 employees working at the factory. The regression analysis show that there are six factors affecting the employees’ work motivation. These factors, listed in descending order of impacting level, are (1) Superior relationship (beta = 0,299); (2) Interesting work (beta = 0,269); (3) Corporate culture (beta = 0,221); (4) Colleague relationship (beta = 0,194); (5) Training and promotion opportunities (beta = 0,183); and (6) Income (beta = 0,174). Based on the study’s result, some solutions are proposed to improve the work motivation of Khanh Hoi Tobacco Factory’s employees in the coming time.