Solutions to improve customer care activities at Dai Nam Construction Consulting Company Limited

The competition in the construction consulting service sector is becoming increasingly fierce. Therefore, businesses need to improve their service quality, especially customer care services. Systematic research on customer care activities helps enterprises enhance their competitiveness, thereby building prestige and strengthening their brand in the market. To achieve this objective, this paper employs qualitative research methods, including synthesizing and systematically analyzing statistical data, inheriting previous scientific research findings, and developing an analytical model to evaluate strengths and weaknesses. Based on the analysis, the paper proposes four solutions to improve customer care activities at Dai Nam Construction Consulting Company Limited, including improving customer databases, developing incentive policies for new customers, improving the customer care organizational structure, and enhancing the awareness and professional qualifications of company employees.