The power of digital marketing and some solutions for using digital marketing to promote Ba Ria - Vung Tau province’s tourism

Ba Ria - Vung Tau province is a famous tourist destination with many scenic spots, beautiful landscapes, extremely friendly and hospitable people. In recent years, local agencies and departments have developed many amusement parks, and many resorts as well as 5-star hotels have been built to meet the needs of tourists. Smart tourism is developing rapidly and media is playing more and more important role in promoting tourism products and services. Thanks to technological advancements, digital marketing is considered the most effective solution to reach customers. This paper presents the current situation of the application of digital marketing and proposes some solutions to promote the use of digital marketing to promote Ba Ria – Vung Tau province’s tourism.