Assessing the satisfaction of European tourists with the quality of tourist guides in Vietnam
Published: July 22, 2026
Abstract
This study identifies that there are six factors affecting the satisfaction of European tourists with the quality of tourist guides in Vietnam. These factors, listed in the descending order of impacting level, are: organizational skill, problem-solving skill, professional competence, guiding attitude, foreign language skill, tourist guide’s appearance. Based on the study’s findings, some solutions are proposed to improve the quality of tourist guides in order to enhance the satisfaction of European tourists when they travel to Vietnam.
Keywords
tour guidesatisfactionEuropean touriststourism
References
1.
Hoàng Lê Nguyên (2015). Ảnh hưởng của chất lượng hướng dẫn viên du lịch đến sự hài lòng khách du lịch quốc tế và sự trung thành về điểm đến Việt Nam, Luận án Tiến sĩ, Trường Đại học Western Sydney, Australia.
2.
Băltescu, C. A. (2019). Tourist Guide Role and Performance–Element of Visiting Experience at a Tourism Destination. Ovidius University Annals, Series Economic Sciences, 19(2), 421-425.
3.
Huang, S., Cathy, H. C. and Chan, A. (2010). Tour Guide Performance And Tourist Satisfaction: A Study Of The Package Tours In Shang Hai. Journal of Hospitality and Tourism Research, 34, 3-33.
4.
Mak, A. H. N., Wong, K. K. F., & Chang, R. C. Y. (2010). Factors Affecting The Service Quality Of The Tour Guiding Profession In Macau. International Journal of Tourism Research, 12, 205-218.
5.
Ozlem Guzel, Eren Nacak, Evrim Bilgi, Volkan Kalin (2021). Sustainable Tourism and The Roles of Tour Guides in Destinations: A Qualitative Case Study in Turkey. Journal of Economy Culture and Society, 63, 149-163.
6.
Veloso, A. S., & dos Santos Queirós, A. (2019). The role of the tourist guide in the context of the conservation and valuation of the tangible and intangible heritage. Journal of Tourism and Heritage Research, 2(4), 308-326.
7.
Vij, M., & Upadhya, A. (2021). Systems approach to design and development of a tourist guide training program: a case study of Sharjah tourism. Tourism Recreation Research, 46(3), 373-389.
8.
Weiler, B., & Ham, S. H. (2002). Tour guide training: A model for sustainable capacity building in developing countries. Journal of Sustainable Tourism, 10(1), 52-69.
9.
Zhang, H. Q. and Chow, I. (2004). Application Of Importance-Performance Model In Tour Guides Performance: Evidence From Mainland Chinese Outbound Visitors In Hong Kong. Tourism Management, 25, 81-91.
