The impact of smartphone addiction on the happiness of Generation Z in Ho Chi Minh City
Published: July 20, 2026
doi:10.62831/nckh.2026.590.v1
Abstract
This study examines the impact of smartphone addiction on the happiness of Generation Z (Gen Z) in Ho Chi Minh City. It also investigates the mediating role of engagement through content contribution and content consumption in this relationship. Data were collected from 298 survey responses from Gen Z individuals in Ho Chi Minh City and analyzed using PLS-SEM. The findings indicate that smartphone addiction has a direct and positive effect on both content contribution engagement and content consumption engagement. Engagement plays a mediating role in the relationship between smartphone addiction and happiness. These findings provide a basis for companies to design appropriate marketing strategies that guide Gen Z toward healthier technology usage behaviors, thereby enhancing their overall well-being.
Keywords
smartphone addictionengagementhappinessGeneration Z
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