Practical implementation of laws on food advertising and labeling in Vietnam

In Vietnam, the rapid expansion of the consumer market has driven the gradual establishment, improvement, and consolidation of the legal framework governing food advertising and labeling. Although the regulatory system has established fundamental standards for controlling commercial information, practical implementation continues to reveal several gaps, shortcomings, overlapping management mechanisms, and a lag in addressing non-traditional forms of marketing in the digital era. This study analyzes current legal provisions, data from selected practical cases, and survey findings; assesses limitations in the application of the law; and identifies the causes of violations and difficulties in inspection and enforcement. On this basis, the study propose several orientations and solutions to address regulatory gaps, improve enforcement effectiveness, and safeguard the legitimate rights and interests of consumers in the context of economic integration.