TẠP CHÍ CÔNG THƯƠNG ĐIỆN TỬ - CƠ QUAN THÔNG TIN LÝ LUẬN CỦA BỘ CÔNG THƯƠNG
Tạp chí Công Thương - Các kết quả nghiên cứu
Quay về Tạp chí Công Thương
e-ISSN 3093-3994
ISSN 0866-7756
DOI: 10.62831
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Issue: Số 22 - Tháng 8 - 2026 Quản trị - Quản lý

The impact of AI-powered information summarization features on students’ online purchase intention in Ho Chi Minh City

Published: August 26, 2026
doi:10.62831/nckh.2026.3570.v1

Abstract

This study examines the effects of AI-powered information summarization features on students’ online purchase intention in Ho Chi Minh City. Using a quantitative approach, data were collected from 397 students with online shopping experience through a questionnaire comprising 47 observed variables and analyzed using SmartPLS. The results show that transparency and perceived trust significantly influence the perceived usefulness of AI-generated summaries, whereas information quality and reliability, perceived control, and user experience do not exhibit statistically significant effects. Perceived trust also directly affects online purchase intention. In addition, perceived usefulness positively influences purchase intention and mediates the effects of transparency and perceived trust. The findings highlight the importance of transparent information sources, trustworthy AI-generated content, and perceived usefulness in shaping students’ online purchasing decisions.
Keywords
AI-generated review summaries Google AI Overviews perceived trust source and transparency perceived usefulness online purchase intention university students in Ho Chi Minh City

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