From visual landmark to tourism experience: The role of form, lighting, and spatial interaction at Tam Thang Tower, Vung Tau
Published: August 10, 2026
Abstract
This study analyzes the role of form, lighting, and spatial interaction in transforming Tam Thang Tower in Vung Tau from a public sculpture into a tourism experience destination. Based on qualitative interview data from 40 participants, the findings indicate that the structure enhances visual identity, extends nighttime experiences, and stimulates behaviors such as stopping, photographing, sharing, and consuming nearby services. The results highlight that the economic value of the structure primarily lies in indirect tourism impacts through extended stay duration, nighttime activities, and surrounding consumption. Based on these findings, the study proposes policy implications to enhance the value of public art in tourism development, including improving cultural interpretation systems, upgrading public amenities, and promoting nighttime economic activities integrated with urban spaces.
Keywords
Tam Thang Towerpublic arttourism experienceurban lightingindirect tourism economy
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