Analyzing the work motivation of employees at Japfa Comfeed Vietnam Co., Ltd with the use of linear structural modeling (PLS-SEM) method

The work motivation of employees at multinational companies under advanced human resource management methods is fundamentally different from that of employees at domestic companies. This study is to evaluate the factors affecting the work motivation of employees at Japfa Comfeed Vietnam Co., Ltd. The study’s data is collected from a survey of 287 employees working at technical units and middle management departments of the company. The method of linear structural modeling (PLS-SEM) is used in this study. The study finds out that there are seven factors affecting the work motivation of employees, namely: salary and bonus, company brand, nature of work, interest in work, relationship with colleagues, relationship with leadership, and career training and development. In which, the factor of salary and bonus, and the factor of company brand have the strongest impacts on the employee motivation.