Assessing the satisfaction of cooperative members with the operation of their agricultural cooperatives in Vinh Long Province

This study is to assess the status and satisfaction of cooperative members with the operation of their agricultural cooperatives. The study uses both secondary data and primary data collected from a survey of 250 agricultural cooperative members in Binh Tan district, Vinh Long province. By testing the suitability of the scales and doing Exploratory Factor Analysis (EFA), analytical results have been adjusted and grouped into 8 main factors. Then, these factors are also combined with member scores and analyzed in a multivariate regression model. The regression model’s results show that there are 8 factors/variables affecting the general satisfaction of members with agricultural cooperatives. These factors are managers (F1), income improvement opportunities and employment (F2), member participation (F4), market advantages (F5), state support (F6), joint problem solving (F8), training participation (X3) and production experience (X5) and they have a statistically significant difference of 1%.