Some solutions to promote the cultural tourism in Ha Nam Province

Cultural tourism is a new tourism trend in developing countries as it brings great value to communities. Recently, cultural tourism has considered as a specific tourism product of developing countries and it has attracted many international tourists. Ha Nam is situated in the south of Vietnam's Red River Delta and the province is located on the trans-Vietnam tourist route. The province also has an extremely rich cultural heritage treasure with nearly 2,000 historical and cultural relics. It has advantages to strongly attract tourists from Hanoi and neighboring provinces. However, according to Ha Nam Department of Culture, Sports and Tourism, the province’s annual tourism revenue reached over 1 trillion VND in 2020, equal to only 50.3% of the province’ set plan. Therefore, it is necessary to study the current situation and propose solutions to promote cultural tourism in Ha Nam Province in the future.