Factors affecting the satisfaction of customers with personal loan services of Viet Capital Commercial Joint Stock Bank - Phan Thiet Branch in Binh Thuan Province
Published: August 1, 2026
Abstract
In recent years, the profit from personal loan services has accounted for a large proportion of the profit of Viet Capital Commercial Joint Stock Bank (Viet Capital Bank) - Phan Thiet Branch in Binh Thuan Province. Hence, besides business loan services, the bank’s branch has promoted its personal loan services. This study is to evaluate and measure the quality of personal loan services at Viet Capital Bank - Phan Thiet Branch. Based on the study’s findings, some appropriate solutions are proposed to improve the quality personal loan services at Viet Capital Bank - Phan Thiet Branch in order to help the bank better satisfies its customers. This study is expected to contribute to the development of Viet Capital Bank - Phan Thiet Branch in particular and Viet Capital Bank in general.
Keywords
satisfactioncustomerspersonal loan serviceViet Capital Bank - Phan Thiet Branch
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