A study on the factors affecting the intention of people to use means of sustainable transportation
Published: August 1, 2026
Abstract
Environmental pollution is becoming an increasingly serious problem and people are paying more attention to environmental protection solutions including sustainable transportation. Sustainable transportation is becoming a priority for both developed and developing countries. This paper analyzes the factors affecting the intention of people to use means of sustainable transportation and developes a research model by integrating the Technology Acceptance Model with the Value - Belief - Norm theory.
Keywords
value - belief - normsustainable transportationtechnology acceptance modelbehavioral intention
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