Impacts of online reviews on the decision of tourists to choose hotels in Ho Chi Minh City
Published: July 31, 2026
Abstract
This study explores the impact of online reviews on the decision of tourists to choose hotels when they travel to Ho Chi Minh City. The mixed research method combining qualitative and quantitative methods are used to conduct this study. Four factors including Information quality, Expertise, Online review content, and Familiar brand explain 68.8% of the tourist’s trust in online reviews. Based on the study’s findings, some recommendations are made to help hotels get good online reviews, and better support tourists visiting Ho Chi Minh City.
Keywords
online reviewdecision to choose a hotel
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