Developing business strategies for Asia Technology and Commerce Co., Ltd. in the period 2022 to 2027

This study is carried out by using the theory of strategic management to ecaluate internal factors, external factors, and interview experts about SWOT analysis in order to develop and implement the business strategy for Asia Technology and Commerce Co., Ltd. in the period 2022 to 2027. Microsoft Excel software is used to process the inputs of the Internal Factor Evaluation matrix (IFE), External Factor Evaluation matrix (EFE), Competitive Profile Matrix (CPM), and Quantitative Strategic Planning Matrix (QSPM). This study identifies four strategies that the company should prioritizes to implement, including market development strategy, product development strategy, marketing strategy, and joint venture and association strategy. Strategic solutions are proposed to implement business strategies for Asia Technology and Commerce Co., Ltd in the period 2022 to 2027.