Analyzing factors affecting the decision of students to apply to Hanoi University of Mining and Geology

This study is to determine the factors affecting the decision of students to apply to Hanoi University of Mining and Geology and assesses the impact level of these factors. The study’s proposed research model consists of five factors and this model is based on analysis, evaluation and synthesis of many relevant domestic and foreign scientific works with group interviews. The study’s data is collected from about 500 students of the university. The study finds out that 3 out of 5 factors of the proposed research model strongly affect the decision of students to apply to the university. These factors, listed in the descending order of impact level, are Reputation of the university, Information from the university and Individual learners. This study is expected to help Hanoi University of Mining and Geology better develop its enrollment strategies and implement communication activities about the university in the coming time.